A community built on the trails
Making trail running more accessible, welcoming and enjoyable - for everyone
How it all started
Embrace Ultra started with a simple idea — to create trail and ultra events that felt different.
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More welcoming. More community-driven. More about the experience than just the result.
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From first-time ultra runners to experienced athletes, our events are designed to give everyone the same opportunity to take on a challenge and discover what they’re capable of.
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Because for us, running isn’t just about distance — it’s about the journey.
How our community grew
Through our events & Runaround Kent community runs, something started to happen.​
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What began as a simple monthly run slowly turned into something people genuinely looked forward to — not just for the routes, but for the people.
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We started seeing the same faces coming back each month. People chatting before the run, sticking around afterwards, getting to know each other.
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Over time, those familiar faces turned into friendships.
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People who first met at the Runaround Kent now run together outside of it, travel to races together and support each other through training and big goals.
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The Runaround Kent became more than just a run. It became a place people felt part of something.
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And it made one thing clear: People didn’t just want events. They wanted something in between — somewhere to keep showing up, running together, and staying connected.
Where the trail run club fits in
The Embrace Trail Run Club grew naturally from all of this.
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We realised people didn’t just want something once a month or on race day — they wanted something more regular.
A way to stay connected, keep showing up and feel supported in their running week to week.
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The club is about creating that.
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An accessible and inclusive support network for runners — whatever their starting point, whatever their goals.
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Some people come to run socially. Others are building towards races or bigger challenges. Both are equally part of it.
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It’s not about being the fastest or the most experienced. It’s about having somewhere to turn up, feel welcome, and keep moving forward — at your own pace.
What we believe
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Trail running should be accessible to anyone
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Community matters more than pace
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Confidence is built over time
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Everyone deserves to feel like they belong on the trails.
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The most fun is had when shared with like-minded people.
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These are the things that shape every run, every session and every part of the community we’re building.
Meet the founders
We’re Phil and Jen, founders of Embrace Ultra.​
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What started as a shared love of running and the Kent trails has grown into something far bigger than we ever expected — a community of people supporting each other on and off the trails.​
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From the beginning, we’ve believed that trail running should be something anyone can be part of.​
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Not just those chasing times or distances, but anyone who wants to get outside, move and feel better for it.​
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That belief has shaped everything we’ve built.​
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From our events, to the Runaround Kent community run and now the Trail Run Club — the aim has always been the same:​
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To create something that feels welcoming, supportive, and genuinely enjoyable to be part of.​
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We care deeply about making trail running more accessible.​​ We care about building a community where people feel comfortable showing up, whatever their experience.​
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And we care about creating something that brings a bit more happiness into people’s lives — whether that’s through a good run, a conversation on the trails, or the friendships that come from it.​​
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We’re proud of what’s been built so far, but more than anything, we’re excited about what it’s becoming.
