Train With Purpose
Race With Confidence
Supportive coaching, structured training and practical guidance to help you build confidence, stay consistent and prepare for your next goal.
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Whether you want full 1:1 support, a personalised group coaching plan or a downloadable training plan, we’ll help you find the right level of support.
COACHING THAT GOES BEYOND THE PLAN
Embrace Ultra Coaching is designed for trail and ultra runners who want more than a generic training plan.
We help you understand how to train, how to manage effort, how to build endurance, how to fuel properly and how to arrive at your race feeling prepared rather than guessing your way through training.
Whether you’re preparing for your first ultra, stepping up in distance, returning to structured training or chasing a bigger goal, our coaching gives you structure, guidance and accountability that fits around real life.
This is coaching built for the whole journey — not just the finish line.
FIND THE RIGHT COACHING SUPPORT FOR YOU
From full 1:1 coaching to group support & ready-made training plans, we’ve built clear options to suit different goals, experience levels & budgets — so you can get the right support for where you are now.
BESPOKE 1:1 COACHING
£100 PER MONTH
Full bespoke coaching for those who want individual support, structure & accountability.​​ Best for runners with a specific race, challenge or long-term goal who want their training built completely around them.
Includes:
✓ Initial consultation and long range plan build
✓ Weekly personalised plan delivered through TrainingPeaks Premium (worth £15 per month)
✓ Direct support from UESCA / UKA coach
✓ Monthly 1:1 check-in to review progress
✓ Personal pre race strategy guidance & in race support (subject to availability)
✓ Unlimited coach contact via WhatsApp, Email, Text
✓ Trail Run Club Ultra Membership (worth £15 per month)
GROUP COACHING
£50 PER MONTH
A guided coaching option for runners who want structure without going fully 1:1. You’ll receive a personalised monthly plan through TrainingPeaks, shaped around your goals and availability, with group coaching support to help you stay accountable, understand your training and keep progressing.​​
Includes:
✓ Personalised plan delivered monthly via TrainingPeaks Basic based on your availability & commitments
✓ Ongoing support through our dedicated coaching community group
✓ Monthly Group Q&A / education
✓ Embrace Run Club Trail Membership (worth £10 per month)
TRAINING GUIDES
FROM £15 PER GUIDE
Structured, off-the-shelf training guides for runners who want clear guidance they can follow independently. Our 26-week 50km and 100km plans give you progressive training, practical advice on adapting sessions, and support with fuelling, kit, mindset and race-day preparation.​
Includes:
✓ Progressive training structure
✓ Clear weekly guidance
✓ Trail and ultra-specific sessions
✓ RPE / effort guidance
✓ Race preparation advice
✓ Downloadable plan access
WHO IS COACHING FOR
Embrace Ultra Coaching is for runners who want to train with more purpose, confidence and clarity.
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You might be:
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Preparing for your first trail ultra
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Stepping up from marathon to 50km or beyond
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Building towards 100km, 100 miles or a multi-day challenge
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Struggling to stay consistent or know what to do each week
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Trying to balance training around work, family and life
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Looking to improve your pacing, fuelling or race-day execution
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Returning to running after time away
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Chasing a long-term goal or bucket-list race
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You don’t need to be fast. You don’t need to be experienced. You just need a goal, a willingness to train consistently and the right support around you.
HOW OUR COACHING WORKS
From first enquiry to your first training block, we keep the process simple, personal and easy to follow.
Step 1
SUBMIT YOUR ENQUIRY
Tell us about your running, your goals, your experience and the type of coaching support you’re interested in.
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Step 2
INITIAL CONSULTATION
We’ll arrange a short call to understand where you are now, what you’re working towards and which coaching option is the best fit.
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Step 3
ONBOARDING & SETUP
Once you’ve chosen your coaching route, we’ll get you set up with the right platform, plan, coaching space and next steps.
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Step 4
START TRAINING
You’ll begin training with clear structure, practical guidance and the support you need to build confidence, consistency and progress towards your goal.
WHY EMBRACE ULTRA COACHING
We combine coaching knowledge with real trail and ultra running experience — helping runners train with more structure, more confidence and a clearer understanding of what it takes to reach the start line prepared.
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We aren’t just qualified textbook coaches. Our coaching is grounded in real ultra running experience — from training and racing ourselves, to organising events and supporting runners on race day.
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That means we understand the full journey: the build-up, the doubts, the long runs, the fuelling, the pacing, the setbacks, the tired legs and the moments where you need to keep moving when things get tough.
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Our approach is practical, supportive and realistic. We help you train in a way that fits around your life, builds confidence over time and prepares you for the demands of trail and ultra running.
Real Experience
Coaching shaped by real trail and ultra running, not just theory.
Practical Coaching Support
Clear, useful guidance around training, pacing, fuelling, recovery and race preparation.
Built Around Real Life
Training support that fits around your goals, your experience, your schedule and the life you’re balancing.
Race Day Understanding
Support that goes beyond training, helping you prepare for the practical, physical and mental demands of race day.
MEET YOU COACH
Phil Briley
Ultra Runner / Coach / Founder of Embrace Ultra
Phil is the founder of Embrace Ultra, an ultra runner, coach and race organiser with a passion for helping runners build confidence on the trails.​
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He has raced across all formats and distances within the sport — from shorter trail races and 50km ultras, through to 100km, 100-mile events, mountain ultras and multi-day challenges. That first-hand experience shapes the way he coaches, with a clear understanding of what different goals demand physically, mentally and practically.​
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His coaching is built around practical, sustainable training that fits around real life — helping runners develop consistency, resilience and belief over time.
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As both a runner and event organiser, Phil understands what it takes to prepare for trail and ultra races properly — from building endurance and managing effort, to fuelling, kit, mindset and race day execution.​
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Achievements & Experience
✓ UESCA/ UKA Qualified Ultra Running Coach
✓ Founder of Embrace Ultra
✓ Experienced trail and ultra race director
✓ Raced across all formats from 50km to +100 miles, mountain, backyard and 24 hour.
✓ First-hand experience across trail, road, looped and point-to-point events
✓ Coached many runners of all abilities to all formats and distances.
✓ Practical support across training, pacing, fuelling, mindset and race execution
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Key Races Run​
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UTMB TDS
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Trans Gran Canaria Classic
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UTMB Mozart 100
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UTMB Arc of Attrition 100
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All 4 Centurion 100 milers
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Barcelona Track 24hr (209km)
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UTMB Nice Cote d'Azur 50km
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Many other UK 50km-100mile races